Concepts & Mental Models
Gruen Transfer
Have you ever walked into a supermarket, pharmacy, or department store looking to buy a specific item, only to find the layout confusing? Perhaps you ended up aimlessly strolling around, purchasing other items? This is deliberate, and known as the Gruen Transfer. The ‘Transfer’ part is the moment that you, as a consumer surrounded by a deliberately confusing layout, lose track of your original intentions.